Task 1: In the Name of Design (Week 1)
Preamble
"In the beginning of time, the General Overall Designer (GOD) developed the idea to design life. And through the power of design, all things (visible and invincible) where made."
Aware of it or not, design is one of the most powerful forces existing in all things (visible and invincible).
"In the beginning of time, the General Overall Designer (GOD) developed the idea to design life. And through the power of design, all things (visible and invincible) where made."
Aware of it or not, design is one of the most powerful forces existing in all things (visible and invincible).
What we mean by the term
'Contemporary Design?'
Definition of
Contemporary
The oxford dictionary defines contemporary as (1) living or occurring at the same time, or (2) belonging to or occurring in the present. Simply put, contemporary at its core refers to things “of the moment.”
The oxford dictionary defines contemporary as (1) living or occurring at the same time, or (2) belonging to or occurring in the present. Simply put, contemporary at its core refers to things “of the moment.”
Contemporary design is
"of the moment," its designs are fluid, ever-changing, eclectic,
low-key and open.
The Museum of Modern Art
defines contemporary design -- contemporary being an adjective, not a style --
as well-made, beautiful, efficient, innovative and reflective of its time.
Contemporary design has
its own new explanation in function: that is to say function’ is not absolute,
but animated, changing and it is probable relationship between product and
life.
Contemporary design started in 1960's to present and it differ from modern art that existed in mid 1900. Contemporary style is ever changing according to current world due in part to the availability of new materials and pieces.
Jesse W. Reno, George A. Wheeler, and Charles Seeberger
Medium: Industrial Design
Reno, Wheeler and Seeberger are responsible for the escalator. We never thought we would get so excited about something so typical, but apparently at the debut of the elevator, it was initially treated as a leisure activity rather than serving a practical function. The escalator made a monumental impact upon its integration into architecture. This device, however banal, has proliferated across world, and its original 19th century design has not been disposed.
Contemporary design started in 1960's to present and it differ from modern art that existed in mid 1900. Contemporary style is ever changing according to current world due in part to the availability of new materials and pieces.
Key contemporary practitioners
These influential makers and their designs structure the way we experience the world we live in. They affect the way we navigate, survive, and enjoy everything from work to play. Get to know some key contemporary practitioners.Jesse W. Reno, George A. Wheeler, and Charles Seeberger
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| Image via complex.com |
Medium: Industrial Design
Reno, Wheeler and Seeberger are responsible for the escalator. We never thought we would get so excited about something so typical, but apparently at the debut of the elevator, it was initially treated as a leisure activity rather than serving a practical function. The escalator made a monumental impact upon its integration into architecture. This device, however banal, has proliferated across world, and its original 19th century design has not been disposed.
What is Design?
There are countless definitions and concepts of what makes up design as you might expect of a cross/ inter-disciplinary practices in design and new media.
Some aim to categorize
design, to explain how it is different from or related to other activities, while
others try to inspire good design.
According to Sir George
former Chairman of the Creative Industries Council (CIC) UK. In the Cox Review
defines design simply as:
'Design is what links
creativity and innovation. It shapes ideas to become practical and attractive
propositions for users or customers. Design may be described as creativity
deployed to a specific end.’ The Cox Review
Another Definition of
Design:
We think of the issues of
the “ability of designing” and “thought behind design” in order to formulate a
definition of the term “design” that will be able to encompass these
associative aspects. Design can be classified into three categories: drawing,
problem solving, and ideal pursuing. Moreover, based on these categories, we
define design as “the composition of a desired figure toward the future.”
Design is a work process
which has a user perspective and drives development based on your specific
customers’ needs.
Methods and approaches
differ depending on what you are developing but whether that involves processes
in the healthcare sector or product development at a company we can say with
certainty that design will help you to find new solutions.
What constitutes design?
1. Good
design is innovative
Innovative design can
both be a break-through product or service, and a redesign of an
existing product or service. A break-through product adds a before
unseen value and function to the market and the user, while a redesign improves
an existing product.
Innovative design always
develops in tandem with innovative technology, and can never be an end in
itself.
2. Good
design is functional
Useful design fills its
intended function – and likely both a primary and secondary function. A useful
design solves problems and through its design it optimizes a given
functionality.
3. Good
design makes a product useful
“It has to satisfy
certain criteria, not only functional, but also psychological and aesthetic.
Good design emphasizes the usefulness of a product whilst disregarding anything
that could possibly detract from it.”
4. Good
design is aesthetic
An aesthetic product has
an inherent power of being able to fascinate and immediately appeals to its
users senses.
“Only well-executed
objects can be beautiful. The aesthetic quality of a product is integral to its
usefulness because products used every day have an effect on people and their
well-being.”
5. A good design is intuitive
Intuitive design explains
itself and makes a user manual unnecessary. A design makes how to use,
perceive, and understand a product obvious. A good design explains its function.
“It clarifies the
product’s structure. Better still, it can make the product clearly express its
function by making use of the user’s intuition. At best, it is
self-explanatory.”
6. A good design is focused
A good design is effective and efficient in fulfilling its purpose. It relies on as few external factors and inputs as possible, and these are easy to measure and manipulate to achieve an expected other output. A good design is always the simplest possible working solution.
A good design is effective and efficient in fulfilling its purpose. It relies on as few external factors and inputs as possible, and these are easy to measure and manipulate to achieve an expected other output. A good design is always the simplest possible working solution.
How does design impact on Society?
“Design is one of the
most powerful forces in our lives, whether or not we are aware of it, and can
also be inspiring, empowering and enlightening,”
The Influence of Graphic Design in our world
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| Street Art: Image Credit - kelseyads.com |
Imagine a society where there is no sign to direct people as they go on the streets, not even a printed handout, or every house you see built are just the same size the same colour, and the same shape. How will the society look if there is nothing to show the different brand of cars, shops, products and establishments? I believe the situation will be severely unpleasant and everyone will be in continuous confusion.
In this exposition, I will be exploring the beauty of Graphic design, and influences it has in our societies today.
You
may be surprised to find examples of design surrounding you almost anywhere you
are. Understanding exactly what graphic design is may change your
interpretation of how design can benefit you or the society.
Graphic design is the
most pervasive art in our world today. It is spread throughout the branches of
almost every entity of our lives.
Simply put, designer and columnist Jessica Helfand said,
“graphic design touches everything we do… it is the art of visualizing ideas.”
In order to fully understand this statement, you must stray from the normal realm of what you feel is art.
Simply put, designer and columnist Jessica Helfand said,
“graphic design touches everything we do… it is the art of visualizing ideas.”
In order to fully understand this statement, you must stray from the normal realm of what you feel is art.
Take a look at the book
sitting beside you, the empty beverage can on your desk, the website you are
browsing or the billboard you drive past every morning. All of these items have
been carefully and thoughtfully executed by a graphic designer. Designers of
all forms are collaborators and problem solvers charged with choosing and
executing the best solution possible and with that, achieving progress.
Sometimes that progress is a boost in sales or sometimes it is just to make an
idea or concept understood. If consumers react to the solution (ie. an
intriguing book cover, a tempting soda can, an easily navigated and
aesthetically appealing website, or a enticing billboard), then the designer
has made a step in the right direction towards achieving progress.
One very recognizable
example of a graphic solution taking a step in the right direction is Coke
Zero.
Coke had the need to re-launch their Coca-Cola Classic as well as launch
a new product which had “zero” sugar. This no-calorie drink was designed to
appeal to men with a range in age of early 20’s and up. With it’s sleek
masculine black and silver design and the concept of “it’s not a ‘diet’ drink,
it’s the real thing with zero calories”, Coke Zero was a huge success slamming
into the market and quickly becoming the 3rd biggest-selling cola product in
it’s category.
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| Pop star Rita Ora poses with a bottle of Coke Zero Sugar. Image credit: BusinessInsider- Coca-Cola |
This success can be attributed to a gap in the market that was
identified, targeted and effectively marketed to with well-done package design
by Turner Duckworth and followed up by an extensive online campaign by Crispin
Porter Bogusky. This was Coca-Cola’s largest product launch in 22 years.
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Immediately noticed or
not, graphic design touches everything we do. Realizing how design can impact
you as a reader, consumer, user, or customer, may not only change how you
interpret a product but also how you utilize design in your everyday life or
business.
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